Why Backlinks Are Important For Your Website’s Search Engine Ranking

Like any investment, your website must start turning a profit as early as possible, and pulling the search engines is a critical component. There are several tools your site can use to get these rankings:

1.Search-engine optimized text
2.Fresh content frequently
3.Links to your site from high-profile websites
4.Traffic to and from your site

The first two are all about how you put your web site together and subsequently work with it. The last one – quality inbound links– has nothing at all to do with your site, and if you work it properly, can give you both great rankings and pull in a surprising amount of traffic from sites other than search engines.

Once you start building up your traffic, your search engine ratings will stabilize, and your site will slowly grow. It’s a lot like starting a car – it takes a lot of energy to get it going, but once it’s running it only takes maintenance energy.

Article Submissions Services: Getting Those Inbound Links

Most people don’t know where to start with inbound links. Do you just email webmasters and ask? Buy advertising? Or do you offer your own site up as a link farm, encouraging your hard-won customers to visit someone else?

None of these are the best bet (though emailing webmasters, over time, is a good additional strategy). The best way you can get great inbound links is by using an article submission service.

These services use article directories, large online repositories of articles donated by webmasters like you, to build backlinks to your site. Each article you donate contains a resource box that points back to your website, in whatever format you desire. And you can donate the same article to hundreds of article directories.

You can do this yourself. But article submissions services know how to find the best directories, and have specialists who can enter your information in the often-tedious and time-consuming directories forms. It may be a better expenditure of your time to focus on that great content and building your business in other ways, while leaving the submissions to experts who can do it cheaply, efficiently, and properly.

Article submissions services understand the search engines and how they examine links, and can use this knowledge to benefit you. And because you can expect the search engines to change their methodology about every four to six months, with major changes every year and a half to a year, these services will always have the most up-to-date information on the best way to use links to enhance your placement.

While you may be able to build your website ranking yourself, it’s often better to seek help from people who have done it for years, at least the first few times you submit a site. Article submission services are your perfect ally when you’re chasing search engine rankings.

Appropriate Linking

There are only so many directories you can submit to, of course. Once you have maxed out your directory submission, you can start looking for webmasters to trade links with. There are a few things you should seek out in this case. Your link partners should be suitable for you, and you should be right for them as well. You should trade up as much as you can; look for pages with good rankings themselves. Don’t trade with a competitor; if you sell similar merchandise or if you’re both close together using the same keyword phrase, you should trade with someone else.

But link trading only works once your site has been built up in the search engines. Few webmasters are willing to trade links with a low-ranking site (would you?). For the quickest rankings boost, and for a great foundation that you can really start to work from, use mass articles submissions. It will set you apart and above your competition.

Unethical SEO Practices to Avoid

SEO, or search engine optimization, is how search engines are used to maximize the chances of getting a high ranking. As most Internet users know, you have to have a high ranking among the search engines if you want to get visitors. Anyone who is searching for something online isn’t going to waste a lot of time by going through several pages of results before they give up and try a different search. That second search may not even locate your web site, and your potential visitor becomes a lost visitor.

So, search engine optimization is used to boost page rankings with the search engines. Search engines look for sites and rate them upon the number of the keywords searched appear within content on pages on the site. They also look for lots of links.

The desire to have a high ranking with the search engines is great. As everyone knows, you have to have a high ranking if you want to get visitors. And let’s face it, the whole point of having a web site is to get visitors! If you aren’t getting visitors, you aren’t improving business and you aren’t getting customers. And your web site is totally worthless if no one is looking at it. Search engine optimization becomes very, very important when you think about it and everything that it means.

Some may be so determined to get those high rankings that they do unethical things with their web sites in order to boost rankings. These unethical practices are best avoided. These practices can be changed, these unethical motives turned into ethical ones, and you can boost your site’s rankings the way you’re supposed to. First, identify the wrong things that you might be doing.

- Using your keywords improperly
Search engines are very clever, but they aren’t so smart that they can’t be tricked. Search engines do search sites for content, but they can’t exactly read the content the way that human beings can. Some web sites bury their keywords around a bunch of other words, in text that has no form and makes no sense. Long strings of text with random words like “boating fishing hunting outdoor adventure fish boat hunting the great outdoors forestry fishing rock climbing boating water onboard Alaska” come up all the time. Search engines may only be looking for the words “fish” and “fishing” and since those keywords appear within what seems to be content, a false ranking is given. But don’t do this! Customers don’t like this, and in the end “tricking” a search engine is never a good idea. Your keywords should appear within real content on your web site. Then you will get a genuinely high ranking.

- Improper use of META tags
META tags are part of the html code that is used to create a web page. The META tags are what you use to tell search engines what keywords are on your web site, what keywords you want potential visitors to use when searching for your piece of the Internet. Some may use META tags to try and “trick” search engines in a similar way as described above. This won’t work long, however, and search engines do not look by META tags alone. Search engines always search content.

- Having false content
“False” content are long strings of text that make no sense, that are only on the site to make use of keywords for search engines. While it’s important to impress the search engines and get that high ranking that’s so valuable, it’s more important to impress your visitors. Visitors like great content, too, and they’re going to be put off by a bunch of text that doesn’t make sense and isn’t a good read. While it’s true that most of the content on web sites is only skimmed over briefly by viewers, you still want that content to make a little bit of sense to them. Have good content, at least real content, and make the most out of your keywords using that content. That’s how to get a truly high ranking with a search engine, ethically.

Next Page »